New Delhi | November 11, 2025 — The Rashtriya Swayamsevak Sangh (RSS), India’s largest socio-cultural organization, has announced the launch of a nationwide outreach campaign titled ‘Greh Sampark Abhiyan’. Scheduled to run from November 20 to December 21, 2025, the campaign will aim to strengthen personal connections, community engagement, and ideological outreach across the country.
According to RSS sources, the initiative will involve over 25 lakh volunteers who will directly connect with citizens across lakhs of households to spread awareness about the organization’s values, activities, and contributions to social welfare, national unity, and cultural revival.
“The goal is to reach every home, every family, and every individual to strengthen social harmony and national integration,”
— said RSS Akhil Bharatiya Prachar Pramukh (National Publicity Head) Sunil Ambekar, while announcing the campaign in Lucknow.
What is the ‘Greh Sampark Abhiyan’?
The ‘Greh Sampark Abhiyan’ (Household Outreach Campaign) is one of the largest people-to-people contact initiatives ever undertaken by the Rashtriya Swayamsevak Sangh.
Under this campaign, RSS swayamsevaks (volunteers) will visit homes in both rural and urban areas to engage citizens in conversations about the organization’s core principles — nationalism, community service, and social unity.
The campaign is designed not merely as a publicity drive but as a social integration effort, aiming to reach families from all backgrounds — regardless of caste, creed, or economic status.
“RSS believes that national unity can only be built through personal connection and dialogue,”
— said Arun Kumar, RSS Joint General Secretary, in a statement to reporters.
Scale and Scope of the Campaign
The upcoming drive is expected to be the largest direct outreach initiative in RSS’s history, covering every state and union territory of India.
Key Highlights:
- Duration: November 20 – December 21, 2025
- Volunteers Involved: Over 25 lakh swayamsevaks nationwide
- Households Targeted: Approx. 1.5 crore homes
- Regions Covered: All 44 prants (regions) under RSS organizational structure
- Objective: To connect personally with citizens, clarify misconceptions, and promote values of social cohesion and national pride.
The campaign will also include community service activities, local cultural programs, and interactive sessions to encourage participation from youth and families.
Campaign Objectives: Strengthening Social Fabric and Communication
1. Promoting Social Harmony
RSS leaders have emphasized that the campaign will highlight the need for unity and peace in society, especially at a time when polarization and misinformation often dominate public discourse.
“Our strength as a nation lies in mutual trust and respect. This campaign is about rekindling that trust among citizens,”
— said Dr. Krishna Gopal, RSS Sah-Sarkaryavah (Joint General Secretary).
2. Countering Misconceptions
The campaign will also focus on dispelling myths and misconceptions about the RSS’s role and ideology.
Volunteers will share information about the Sangh’s decades-long contributions in fields like education, disaster relief, social welfare, and rural development.
3. Engaging Youth and Families
Through storytelling, literature, and interactive sessions, volunteers will engage younger generations to instill values of patriotism, discipline, and self-reliance — ideals that have been central to the RSS since its founding in 1925.
4. Expanding Organizational Footprint
The ‘Greh Sampark Abhiyan’ will also help identify new volunteers and strengthen local shakhas (daily gatherings), ensuring the Sangh’s sustained presence in emerging towns and villages.
A Historical Context: RSS and Mass Outreach
The Rashtriya Swayamsevak Sangh, founded in 1925 by Dr. Keshav Baliram Hedgewar in Nagpur, has long used grassroots engagement as a means of expanding its influence.
The Greh Sampark Abhiyan follows a legacy of previous nationwide outreach programs such as:
- Sampark Se Samriddhi (2018) — an initiative to connect with intellectuals and public figures.
- Rashtriya Ekta Abhiyan (2013) — aimed at strengthening national integration.
- Seva Sangh Jodo Abhiyan (2021) — which mobilized relief efforts during the COVID-19 pandemic.
Each campaign has helped the organization evolve from a volunteer movement to a socially embedded network with millions of members and affiliates working in diverse sectors like education, environment, and healthcare.
Structure and Implementation Plan
1. Volunteer Training and Orientation
Before the campaign begins, RSS shakhas across India have been conducting orientation sessions to train volunteers in communication skills, community engagement, and cultural sensitivity.
Each volunteer will receive handbooks containing guidelines on dialogue, ethics, and local coordination.
2. Region-Specific Outreach
The RSS has divided the campaign into zonal clusters to ensure that cultural and linguistic differences are respected.
For instance:
- In North India, discussions will focus on nationalism and youth empowerment.
- In Southern states, emphasis will be on social service and education.
- In Northeastern India, the Sangh will highlight development and inclusivity.
3. Literature and Media Outreach
Volunteers will distribute leaflets and booklets detailing the RSS’s activities — from flood relief to rural education.
Local media will also play a key role in covering events, public interactions, and service programs organized under the campaign.
4. Data and Digital Integration
For the first time, RSS will use a centralized digital dashboard to track progress, volunteer participation, and public engagement levels.
This step marks a modern turn for the organization, leveraging technology to manage large-scale social initiatives.
Community Engagement and Collaboration
RSS leaders have clarified that the campaign is non-political in nature, focusing solely on social integration and awareness.
However, it will collaborate with affiliated organizations such as:
- Seva Bharati (for community service),
- Vidya Bharati (for education outreach),
- Akhil Bharatiya Vidyarthi Parishad (ABVP) (for student engagement), and
- Bharatiya Mazdoor Sangh (BMS) (for worker welfare initiatives).
Each of these bodies will conduct parallel events and workshops to support the main campaign.
RSS Leadership on the Initiative
During a preparatory meeting in Lucknow, senior RSS functionaries outlined the vision behind the campaign:
“We live in a time of digital communication, but personal contact remains irreplaceable. The Sangh believes that India’s unity is built in homes — one conversation at a time,”
— said Sunil Ambekar, Akhil Bharatiya Prachar Pramukh.
He also added that the campaign aims to “listen as much as it speaks” — encouraging two-way conversations with citizens rather than one-sided messaging.
Expected Impact: Bridging Gaps and Building Trust
Experts believe the Greh Sampark Abhiyan could significantly expand the RSS’s social footprint, especially in urban middle-class and youth demographics that have limited exposure to the organization’s community work.
Potential Outcomes:
- Enhanced Public Awareness: Millions of households will gain first-hand information about the RSS’s voluntary and social initiatives.
- Increased Grassroots Presence: Local shakhas could see a surge in participation post-campaign.
- Cultural Integration: Reinforcement of national and cultural identity through direct dialogue.
- Social Trust Building: Improved perception among citizens through transparency and service-based outreach.
“This campaign can redefine how large social organizations communicate with modern India — not through ideology alone, but through empathy and listening,”
— said Dr. Anupama Joshi, sociologist at Delhi University.
Political and Social Significance
While the RSS maintains a non-political identity, its ideological alignment with the Bharatiya Janata Party (BJP) often invites public interest in how such campaigns may indirectly influence political discourse.
Political observers see the Greh Sampark Abhiyan as both a cultural engagement initiative and a confidence-building exercise aimed at strengthening social solidarity.
“The RSS has historically played a key role in shaping India’s civil society movements. This campaign aligns with that legacy — not politics, but people,”
— noted Pratap Bhanu Mehta, political analyst.
However, the organization has categorically stated that no political messaging will be included in the campaign, and volunteers will focus solely on themes of national pride, unity, and community service.
Voices from the Ground
Early reactions from communities and volunteers have been positive.
Several swayamsevaks across Maharashtra, Uttar Pradesh, Tamil Nadu, and Assam have already begun local preparations, organizing pre-campaign meetings and training sessions.
“I have been part of the Sangh for 15 years, and this campaign feels like a way to reconnect with our roots and neighbors,”
— said Ravi Mishra, a volunteer from Varanasi.
“We will meet people from all walks of life — not to preach, but to understand and share ideas about building a stronger India,”
— said Kavitha Reddy, a women’s wing volunteer from Bengaluru.
Global Interest: The Indian Diaspora Watches Closely
The Indian diaspora, especially in countries like the U.S., U.K., and Australia, has also shown interest in the campaign.
Overseas RSS branches — known as Hindu Swayamsevak Sangh (HSS) — are reportedly planning to organize parallel outreach programs abroad during the same period to promote Indian culture, yoga, and social cohesion.
This could make the Greh Sampark Abhiyan one of the largest coordinated socio-cultural campaigns in modern Indian history.
Conclusion: Building Bonds Beyond Boundaries
The upcoming Greh Sampark Abhiyan highlights the Rashtriya Swayamsevak Sangh’s long-standing belief that nation-building begins with society, and society begins with individuals.
Through millions of personal conversations across homes, the campaign seeks to bridge divides, foster dialogue, and rekindle a sense of national belonging.
While its long-term impact will unfold over time, one thing is clear — this massive outreach initiative reflects the RSS’s renewed commitment to its century-old vision of a united, self-reliant, and harmonious Bharat.
“Every home is a temple of national spirit — and the Sangh’s mission is to light that flame,”
— said Mohan Bhagwat, Sarsanghchalak (RSS Chief), in a recent address.
