New Delhi | November 11, 2025 — India’s leading audio and lifestyle brand, boAt, has launched its newest addition to the true wireless category — the boAt Airdopes Loop OWS Earbuds. Designed for music lovers, fitness enthusiasts, and on-the-go professionals, the new earbuds promise a blend of immersive sound, superior comfort, and cutting-edge connectivity — all at an affordable price point of ₹1,999.
With the launch of the Airdopes Loop OWS, boAt aims to strengthen its position in India’s highly competitive budget wireless earbuds market, catering to users who seek premium performance without premium pricing.
“The Airdopes Loop OWS embodies what boAt stands for — powerful sound, sleek design, and unbeatable value. These earbuds are made for the new generation that values both performance and personality,”
— said Aman Gupta, Co-founder and CMO of boAt Lifestyle, during the launch announcement.
🎧 What Does ‘OWS’ Stand For? A New Spin on Wireless Audio
The “OWS” in Airdopes Loop OWS stands for Open Wireless Stereo, a new design approach that enhances comfort and situational awareness during listening sessions.
Unlike traditional in-ear earbuds that fit snugly into the ear canal, OWS earbuds sit comfortably on the outer ear, allowing air flow and reducing ear fatigue during long use — especially beneficial for workouts, travel, and all-day wear.
Key Benefits of OWS Technology:
- Pressure-free fit for extended listening sessions.
- Ambient awareness, allowing users to stay aware of their surroundings.
- Enhanced airflow, preventing discomfort during long hours of wear.
- Ideal for fitness and outdoor use, where situational awareness is important.
This design evolution reflects boAt’s understanding of changing consumer preferences — focusing on ergonomics and comfort along with sound quality.
🔊 boAt Signature Sound: Powerful, Balanced, and Immersive
True to boAt’s audio legacy, the Airdopes Loop OWS come equipped with 13mm dynamic drivers tuned with the brand’s signature boAt Immersive Sound Technology.
Whether it’s bass-heavy EDM, smooth jazz, or crisp podcasts, the earbuds deliver deep bass, clear mids, and sharp trebles, ensuring a well-rounded listening experience across genres.
Audio Features Include:
- 13mm Dynamic Drivers for powerful, balanced sound.
- AI Noise Reduction (AINR) for clearer calls.
- Dual Mic ENC (Environmental Noise Cancellation) to minimize background noise.
- Adaptive EQ that adjusts sound profiles automatically.
Users can toggle between Music, Movie, and Gaming modes, optimizing audio output for different experiences.
“We’ve engineered the Airdopes Loop OWS to deliver rich, detailed sound while maintaining spatial openness — perfect for urban listeners who demand both performance and comfort,”
— said Sameer Mehta, Co-founder, boAt Lifestyle.
🕹️ Gaming Mode: Zero Lag for Pro-Level Performance
The Airdopes Loop OWS feature a dedicated Beast Mode, reducing latency to as low as 50ms for gaming and streaming.
This ensures real-time audio-visual synchronization, allowing gamers to enjoy a seamless experience without lag — a must-have for competitive play and live content streaming.
Paired with Bluetooth 5.3 connectivity, the earbuds deliver fast pairing, stable connections, and minimal dropouts, even in crowded wireless environments.
⚡ Battery Life That Keeps Up with Your Day
Battery performance remains one of the key factors for wireless earbud users — and the boAt Airdopes Loop OWS delivers impressively on this front.
Battery and Charging Highlights:
- Total Playback Time: Up to 60 hours (with charging case).
- Earbud Battery Life: 10 hours per charge.
- Charging Case: 500mAh battery capacity.
- ASAP Charge: 10 minutes of charging = 120 minutes of playtime.
- Type-C Fast Charging Port for universal compatibility.
This makes the earbuds ideal for long commutes, travel, or binge-listening sessions.
Users can also check battery status via LED indicators on the charging case or through the boAt Hearables app.
🪶 Design: Stylish, Lightweight, and Secure
The Airdopes Loop OWS maintain boAt’s reputation for crafting visually appealing, youth-focused designs.
Design Highlights:
- Open ear-loop design for a secure yet comfortable fit.
- Feather-light build (just 8 grams per earbud), perfect for long wear.
- Matte finish for a premium look.
- Sweat & splash resistance (IPX5), ideal for workouts and outdoor use.
Available in three trendy colors — Black Thunder, Aqua Blue, and Frost White — the earbuds appeal to both minimalists and style-conscious users.
“Every detail, from the ergonomic loop to the matte finish, has been crafted to balance fashion and function,”
— said Anjali Sharma, Design Lead, boAt Smart Wearables.
📱 Seamless Smart Features: Your Everyday Companion
Beyond sound quality and comfort, the Airdopes Loop OWS also come packed with smart features that make everyday life more convenient.
Smart Features Include:
- Instant Wake & Pair (IWP™) — earbuds connect instantly when the case is opened.
- Touch Controls — manage music, calls, and voice assistants with simple taps.
- Voice Assistant Integration — compatible with Google Assistant and Siri.
- Dual Pairing Support — connect two devices simultaneously.
Users can also customize touch controls and EQ settings through the boAt Hearables App, available for both Android and iOS.
🔊 Enhanced Call Quality with Dual Mic ENC
One of the standout features of the Airdopes Loop OWS is its Dual Microphone ENC (Environmental Noise Cancellation) system.
The earbuds use dual-mic arrays and AI algorithms to filter out background noise during calls — ensuring crystal-clear conversations, even in noisy environments.
This makes them an excellent choice for remote workers, students, and commuters who rely on hands-free calls or online meetings.
🌦️ Built for Fitness: Sweat, Splash, and Endurance Ready
Designed with active users in mind, the Airdopes Loop OWS boast an IPX5 water resistance rating, protecting them from sweat, splashes, and light rain.
The ear-loop design ensures the earbuds stay securely in place, even during high-intensity workouts, running, or yoga sessions.
This combination of durability, comfort, and stability makes them a solid choice for users who demand both functionality and resilience.
🔋 boAt Hearables App: Complete Control at Your Fingertips
The Airdopes Loop OWS are fully compatible with the boAt Hearables App, providing a one-stop interface to manage your earbuds.
App Features:
- Customizable EQ modes (Bass Boost, Balanced, Vocal).
- Touch control customization.
- Battery level monitoring for each earbud.
- Firmware updates for better performance.
- Find My Earbuds feature using sound alerts.
The app also provides personalized sound profiles, adapting audio output based on listening habits.
💰 Price, Availability, and Launch Offers
The boAt Airdopes Loop OWS are priced at ₹1,999, making them one of the most affordable open-ear wireless earbuds in their category.
Availability:
- Online: boAt Official Website, Amazon India, Flipkart.
- Offline: boAt Experience Zones and major electronic retailers.
- Launch Offers:
- ₹100 discount for new boAt website users.
- Free 3-month Gaana Plus subscription with early purchases.
- 1-year warranty with doorstep support included.
📈 Market Impact: boAt’s Strategy in the Budget Audio Segment
India’s true wireless earbuds (TWS) market has witnessed explosive growth in recent years, and boAt continues to dominate the segment with a market share of over 35% (IDC 2025 Q3 report).
The Airdopes Loop OWS fits perfectly into boAt’s strategy of delivering affordable innovation — blending advanced features with accessible pricing.
With rising demand for fitness-oriented and comfort-first earbuds, the OWS design positions boAt ahead of many competitors such as Noise, Boult Audio, and realme TechLife.
“boAt has built a strong connect with young India — a community that seeks stylish, reliable tech. The Airdopes Loop OWS strengthen that connection,”
— said Navkendar Singh, Research Director, IDC India.
🌍 A Step Toward Sustainable Audio Innovation
In line with the brand’s eco-conscious approach, boAt has introduced the Eco Box packaging for the Airdopes Loop OWS, made from 100% recyclable materials.
Additionally, boAt has pledged to expand its “Greenwave Initiative”, which focuses on sustainable manufacturing, reducing e-waste, and offering repairable earbuds by 2026.
“We’re committed to creating products that sound great and do good for the planet. The Airdopes Loop OWS is part of our vision for a greener, smarter India,”
— said Aman Gupta, Co-founder, boAt Lifestyle.
🧠 Technical Specifications Overview
| Feature | Specification |
|---|---|
| Driver Size | 13mm Dynamic Drivers |
| Bluetooth Version | 5.3 |
| Battery Life | Up to 60 hours (with case) |
| Charging Port | USB Type-C |
| Fast Charging | 10 mins = 2 hrs playback |
| Latency | 50ms (Beast Mode) |
| Water Resistance | IPX5 |
| Weight | 8g per earbud |
| Colors | Black Thunder, Aqua Blue, Frost White |
| App Support | boAt Hearables (Android/iOS) |
⭐ Early Impressions and Expert Reviews
Early reviewers and tech experts have praised the Airdopes Loop OWS for their comfort-focused design, balanced sound profile, and exceptional value for money.
TechRadar India:
“boAt’s Airdopes Loop OWS bring comfort-driven innovation to the mass market — great for those who wear earbuds all day.”
91Mobiles Review:
“A refreshing shift from in-ear fatigue. For ₹1,999, the OWS is a no-brainer for casual listeners and fitness buffs.”
Gadget360 Verdict:
“Excellent sound, great battery, and thoughtful design — boAt is clearly listening to what users want.”
🔚 Conclusion: The Perfect Everyday Earbuds for Everyone
With the Airdopes Loop OWS, boAt once again proves that great sound and great design don’t need to come with a high price tag.
The earbuds bring together comfort, clarity, and connectivity, making them perfect for workouts, commutes, calls, or simply relaxing with your favorite tunes.
At just ₹1,999, the boAt Airdopes Loop OWS stand out as one of the most exciting launches in India’s audio space in 2025 — delivering the perfect balance of affordability and performance.
“boAt Airdopes Loop OWS — made for those who want to sound good, feel good, and stay connected effortlessly,”
— the company tagline summarizes it best.
