“When in doubt turn to food first.” The right nutrition can solve all problems, so why leave it behind when it comes to skin and skin concerns. I AM LOVE, a Mumbai-based Nutraceutical skincare brand is a D2C brand that blends advanced science with Ayurveda to deliver effective and gentle skin care products such as immunity booster mix, oil and acne control mix, scar treatment and pigment control mix, protein powder mix, and many other. The composition of these products are free from toxic preservative, additives, artificial flavorings and sweeteners and even artificial colors.
“We Believe that the answer to all our bodily concerns is deep within our food. Whether it’s for our skin, hair, cognitive functions, our physical or even our mental wellbeing” says Shilpa Rathi, Founder, I am Love.
Shilpa Rathi, founder of I AM LOVE along with her brother Gaurav Rathi launched the brand in the year 2020 with the aim to redefine the relationship people have with their health especially when it come to skin. Delivering effective health products related to skin implies working with clinically proven formulation and natural compositions which are sourced responsibly keeping the quality in mind.
The idea behind lanching this brand was when Shilpa suffered and battled severe acne problem back in the year 2009, in her 20s. Her acne problem was the result of her personal loss that resulted in changing of her body’s reaction to handling depression and even the stress load she had which resulted as a outbreak of acne.
Shilpa literally tried everything to get rid of her acne problem but nothing worked. The duo, Shilpa along with her brother, who then worked at Pfizer developed a formula that would help Shilpa to control her acne outbreak, and it came out as a positive result and functioned really well to tackle acne and skin related concerns.
Earlier, this formulation was just made to cure Shilpa’s acne but when she realized that in 2020 amidst the COVID-19 pandemic people were more concerned about their health and nourished skin, this realization led Shilpa improvise the formulation with other who were tackling the same problem as of her.
“Hiring funds at I Am Love is clear, someone who is always willing to think outside the box, I believe that the most important criteria when looking for talent, even more than experience is whether that person is an initiator, can look at a situation from all fronts but also knows when to drop the ball and act fast” – Shilpa added.
Shilpa’s brother Gaurav in the US is taking care and looking for funds and investors for their brand whereas Shilpa staying in India looks after the product development and marketing. Till date, all of us were told that eating right is the way to good health, but when it come to skincare industry with its self-serving intentions that influenced people minds and made them to use nature damaging chemicals of topical care. But, here at I AM LOVE serves people with the greatness of nutrition in a natural way, adulteration free form without harming people nor the planet.
At I AM LOVE, their solutions and products go beyond surface-level application to find the root cause of well-being from inside while keeping in mind the external beauty as its subset, to serve people with the best. Keeping in mind the ‘Make In India’ drive by the Government of India, the products at I AM LOVE supports and strengthen entrepreneurship in India by strengthening India’s Natural extracts and Manufacturing sector, boosting India’s economic growth and job opportunities.
“We have always encouraged the idea of rebuilding from within instead of promoting concealment. After experiencing the trauma of acne and oily skin for my whole adult life, I concluded that no matter whatever you apply to your skin, it cannot give you long term relief, so my team and I started to execute this mission of awareness and providing solutions to other sufferers,” Shilpa said, explaining the motive behind the brand
The team of I AM LOVE realized that their consumers liked real stories, getting in touch with real people! Who featured in the ads. I AM LOVE was so focused on that and knew that its products worked that the team initially partnered with influencers who had acne or skin concerns. The startup wanted their consumers to believe and few of them even went out of their way to give it deliveries or shout out when the product worked for them.
By Gitika Mandhana
