Mumbai | November 12, 2025 — Reliance Jio, India’s largest digital ecosystem provider, has announced the launch of its latest smart accessory — the JioTag Go Item Finder. Designed for today’s busy lifestyle, this affordable and compact tracking device helps users locate lost or misplaced belongings instantly using their smartphone.
Priced at just ₹999, the JioTag Go is a next-generation upgrade to Jio’s original JioTag introduced in 2023. It now comes with improved Bluetooth range, louder alerts, smart ecosystem integration, and multi-device connectivity — making it one of the most affordable and effective smart trackers in the Indian market.
“With JioTag Go, we’re bringing peace of mind to millions of users. It’s small, smart, and seamlessly integrated with Jio’s digital ecosystem — ensuring that nothing truly gets lost anymore,”
— said a Reliance Jio spokesperson during the product unveiling at the company’s Mumbai headquarters.
🧭 What Is the JioTag Go?
The JioTag Go is a Bluetooth-enabled smart tracker that can be attached to your keys, wallets, bags, luggage, pets, or even vehicles. When connected to your smartphone through the JioThings app, it allows you to track and locate your belongings in real time.
If an item goes out of range, JioTag Go automatically shows you the last known location and can even alert nearby JioTag users to help locate it — leveraging Jio’s growing community network.
Essentially, it’s Jio’s answer to Apple’s AirTag and Samsung’s SmartTag, but built for the Indian market with a focus on affordability and accessibility.
🔍 Key Features of JioTag Go Item Finder
1. Extended Bluetooth Range
The JioTag Go comes with an enhanced Bluetooth 5.3 chip, offering a tracking range of up to 60 meters indoors and 120 meters outdoors. This allows users to locate their items across homes, offices, or parking lots with ease.
“We’ve optimized the Bluetooth antenna for Indian conditions — whether you’re tracking luggage at a crowded station or keys inside your house, JioTag Go ensures reliable connectivity,”
— said Manish Singh, VP of Product Design, Reliance Jio Devices.
2. Real-Time Location Tracking
Through the JioThings App, users can see the precise live location of their JioTag Go on a map interface.
The app uses crowdsourced location updates — meaning if another JioTag user’s device comes within range of your lost tag, the network anonymously updates the location on your app.
This community-based approach makes JioTag Go powerful even in dense areas or when the device goes beyond Bluetooth range.
3. Loud Alert & LED Locator
The device features a 90dB loud buzzer and LED indicator, making it easy to locate your items in noisy or dark environments.
You can ring the JioTag Go directly from your smartphone or, conversely, press the button on the tag to ring your phone — even if it’s on silent mode.
This two-way tracking system ensures that whether you lose your phone or your bag, you’ll always find one using the other.
4. Compact and Lightweight Design
The JioTag Go sports a minimal circular design measuring just 3.5cm in diameter and weighing under 8 grams.
It comes with an integrated keyring loop, allowing easy attachment to keys, wallets, backpacks, or collars.
Available in three stylish colors — Graphite Black, Arctic White, and Sky Blue, the tag complements both personal and professional aesthetics.
Its IP67 dust and splash resistance ensures durability in everyday use, making it perfect for Indian weather conditions.
5. Smart Alerts and Geo-Fencing
The JioThings app allows users to set up geo-fencing zones.
If your JioTag Go moves out of a defined area (like your home or office), you’ll receive an instant alert notification on your phone.
This feature is particularly useful for tracking children’s school bags, pets, or important documents — ensuring you’re notified immediately if something goes missing.
6. Replaceable Battery and Long Battery Life
The device uses a CR2032 coin-cell battery with a life of up to 12 months under normal usage.
Once the battery runs out, it can be easily replaced — ensuring long-term usability without recurring maintenance costs.
The JioThings app also provides battery status notifications, reminding users when it’s time for a replacement.
7. Multi-Device and Ecosystem Integration
The JioTag Go is designed to work seamlessly across Android and iOS devices.
It connects with the JioThings App, which integrates with JioFiber, JioHome, and JioSmart Devices, creating a unified smart home ecosystem.
Users can even use voice commands through JioVoice Assistant, Google Assistant, or Alexa to locate their belongings:
“Alexa, find my keys,” will make the JioTag Go beep instantly.
📱 JioThings App: The Heart of the Experience
The JioThings mobile app, available for both Android and iOS, acts as the central hub for managing all your Jio smart devices — including the JioTag Go.
Key App Features:
- Live Map Tracking — Shows your item’s location in real-time.
- Find My Phone Mode — Double-tap your tag to ring your phone.
- Last Seen Location History — Keeps a timeline of where your item was last connected.
- Shared Tracking — Allow family or friends to track the same tag.
- Crowd Locate Network — Uses other Jio users’ phones as anonymous trackers.
- Custom Alerts — Choose tones, notifications, and alert preferences.
The app also features a simple onboarding process, with one-tap pairing using Bluetooth and QR code scanning for setup in under a minute.
🌐 How It Works
- Attach the JioTag Go to your item (keys, wallet, bag, pet collar, etc.).
- Open the JioThings App and pair the tag via Bluetooth.
- Name the Tag (e.g., “Car Keys” or “Office Bag”).
- Track or Ring the tag anytime directly from the app.
- If out of range, the app shows last seen location or uses Jio’s crowd-sourced network to find it.
“The technology is designed to make location tracking simple and private — your data is encrypted and never shared,”
— clarified Reliance Jio’s IoT Security Division in a statement.
🧠 AI-Powered Smart Tracking
The JioTag Go isn’t just reactive — it’s proactive.
It leverages AI algorithms within the JioThings app to predict potential loss events.
For instance, if you frequently forget your wallet at a specific place, the app will start reminding you before you leave without it.
Additionally, the tag’s AI can learn movement patterns, automatically switching to low-power mode when stationary and reactivating when it detects motion — conserving battery life.
💡 Use Cases: Everyday Scenarios Where JioTag Go Helps
- Find Your Keys Instantly:
Lost your keys under the couch? Just ring your JioTag Go via the app. - Locate Your Luggage:
Traveling? Attach the tag to your suitcase and track it at the airport. - Never Lose Your Wallet:
If you leave your wallet behind, the app alerts you before you move out of range. - Track Your Pets:
Attach JioTag Go to your pet’s collar and monitor their location in real-time. - Find Your Car or Bike:
Use it to locate your vehicle in crowded parking lots. - Keep Tabs on Kids’ School Bags:
Parents can set geo-fence alerts when their children leave designated areas. - Recover Misplaced Gadgets:
Attach it to your camera bag, laptop case, or even remotes at home.
🔋 Battery Performance & Maintenance
Reliance Jio claims that the JioTag Go’s low-power Bluetooth system ensures up to 12 months of battery life on a single replaceable coin cell.
The tag’s energy-efficient chipset automatically switches to standby mode when idle, conserving power.
Users can easily replace the battery by twisting open the rear panel — no tools required.
💰 Price and Availability
The JioTag Go Item Finder is priced at ₹999, making it one of the most affordable smart trackers in India.
Availability:
- Online: Available on JioMart, Amazon India, and Flipkart.
- Offline: Jio Stores, Reliance Digital outlets, and partner retailers nationwide.
- Launch Offer:
- Flat ₹100 cashback for JioPay users.
- Bundle offer with JioFiber connection: Get 1 free JioTag Go with every new 6-month plan.
- 1-year limited warranty and doorstep replacement under JioCare+.
📈 Market Context: Growing Smart Tracker Demand in India
According to Counterpoint Research, India’s smart accessory market is projected to grow at a CAGR of 25% through 2028, driven by affordable IoT devices.
With competitors like Noise SmartTrack, Samsung SmartTag 2, and Apple AirTag, Jio’s entry with the JioTag Go makes smart tracking more accessible to the mass Indian consumer base.
“Reliance Jio has the advantage of ecosystem integration — JioTag Go can leverage millions of existing Jio users, creating a powerful location network,”
— said Ankit Malhotra, Senior Analyst at Counterpoint.
This move also aligns with Jio’s broader “Digital Life for Every Indian” strategy, expanding its footprint beyond connectivity into IoT (Internet of Things) and smart device ecosystems.
🌍 Sustainability and Local Manufacturing
The JioTag Go is manufactured under the ‘Make in India’ initiative, using locally sourced components and eco-friendly packaging.
Reliance Digital has also introduced a battery recycling program, encouraging users to return used coin cells at Jio Stores.
“We are committed to responsible manufacturing and reducing e-waste. The JioTag Go is both smart and sustainable,”
— said Reliance Jio Devices spokesperson Priya Narayanan.
⭐ Early Impressions and User Feedback
Tech reviewers and early users have praised the JioTag Go for its ease of use, sleek design, and strong value proposition.
Gadgets360 Review:
“The JioTag Go is a perfect example of affordable innovation. It’s simple, effective, and tightly integrated into India’s digital ecosystem.”
TechRadar India:
“Jio’s answer to the AirTag — affordable, reliable, and locally made. The crowd-locate feature is a game changer.”
User Reviews (Amazon India):
- “Works great! Found my lost keys in under two minutes.”
- “Battery life and range are surprisingly good for this price.”
🔚 Conclusion: A Small Device with a Big Impact
The Reliance JioTag Go proves that innovation doesn’t have to come with a hefty price tag.
Compact, smart, and affordable, it seamlessly combines reliability, ecosystem connectivity, and everyday practicality.
Whether it’s your keys, wallet, pet, or vehicle — JioTag Go ensures that nothing truly gets lost anymore.
At just ₹999, this gadget redefines what digital convenience looks like for the average Indian consumer — marking another milestone in Reliance Jio’s vision of a smarter, more connected India.
“Find what matters. Keep what counts. — That’s the JioTag Go promise.”
