May 2025 | New Delhi – In a significant push toward smarter and more personalized home appliances, Samsung India has launched its latest line of Bespoke AI Top Load Washing Machines. Featuring cutting-edge AI technology, modern aesthetics, and energy-efficient design, the new range is set to transform the way Indian households manage their laundry.
With capacities ranging from 8kg to 14kg and prices starting at ₹24,490, the Bespoke AI series caters to a wide range of household sizes and lifestyle needs. The launch reinforces Samsung’s commitment to providing intelligent, sustainable, and design-forward appliances for the modern Indian consumer.
AI-Powered Performance for Smarter Washing
At the core of this innovative washing machine series is AI Wash, Samsung’s intelligent fabric care solution. This feature utilizes advanced sensors and artificial intelligence algorithms to automatically determine the optimal wash cycle. It adjusts water levels, detergent usage, and washing time based on the load’s weight, fabric type, and dirt level.
This ensures superior cleaning performance while saving valuable resources like water and energy—making the machines not only convenient but also eco-conscious.
“Our new Bespoke AI Top Load Washing Machines combine smart features with premium design, ensuring that Indian consumers experience unmatched convenience, performance, and style,” said Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India.
Personalized Control Through SmartThings App
Samsung continues to enhance user convenience through SmartThings integration. With the SmartThings mobile app, users can remotely control and monitor their washing machine from anywhere. The app provides cycle recommendations, real-time notifications, and troubleshooting assistance.
In addition, the AI Energy Mode feature allows consumers to monitor energy consumption and optimize usage, contributing to a more sustainable lifestyle.
Striking Bespoke Design for Modern Homes
True to its “Bespoke” branding, the new washing machine series introduces a sleek, minimalist design that blends seamlessly into contemporary interiors. The machines are available in a range of premium color finishes, adding an aesthetic appeal to the utility-driven laundry space.
These design options ensure the machines are not just home appliances but statement pieces that align with the evolving tastes of Indian consumers.
Smart Features That Define Samsung’s Bespoke AI Top Load Machines
- ✅ AI Wash Technology: Automatically selects the best cycle based on fabric type and load.
- ✅ Eco Bubble™ Technology: Transforms detergent into bubbles for faster penetration and efficient cleaning.
- ✅ Digital Inverter Motor: Ensures durability, lower noise, and energy efficiency.
- ✅ Hygiene Steam: Removes up to 99.9% of bacteria and allergens.
- ✅ VRT+ (Vibration Reduction Technology): Reduces noise and vibration for a quieter laundry experience.
- ✅ Delay End: Enables users to choose when they want the wash cycle to finish.
Energy Efficiency and Environmental Responsibility
The Bespoke AI Top Load series is 5-star BEE-rated, ensuring it meets the highest standards for energy efficiency. By integrating AI-powered wash optimization and eco-friendly components, Samsung aims to help consumers lower their environmental footprint while enjoying top-tier appliance performance.
This aligns with the company’s broader sustainability goals, including efforts to reduce greenhouse gas emissions and promote eco-conscious manufacturing.
Availability and Launch Offers
The new range of Samsung Bespoke AI Top Load Washing Machines is available starting May 2025 across Samsung’s official online store, major e-commerce platforms like Amazon and Flipkart, as well as authorized retail outlets nationwide.
To celebrate the launch, Samsung is offering limited-time promotional deals, including cashback offers, no-cost EMI plans, and extended warranties on select models.
Conclusion: Redefining Laundry for the Smart Home Era
Samsung’s introduction of the Bespoke AI Top Load Washing Machines represents a major leap in smart home appliance innovation in India. By combining advanced AI features, sustainable operation, and modern design, Samsung is addressing the needs of a new generation of users who value efficiency, connectivity, and personalization.
As Indian households increasingly adopt smart home ecosystems, appliances like the Bespoke AI washing machine are becoming central to daily life—delivering intelligent convenience without compromising on performance or style.
